Marketing plan book pdf

Links to social media — Provide social media icons or other clear ways people can connect with you on their favorite social media platforms.

Suggested Reading: How to build the ultimate author website — A step-by-step guide to building your author website. Book Cover Design Mastery.

Social Media Social media can be useful for finding new fans and connecting with media influencers, such as popular speakers, authors, interviewers, and bloggers. You want your branding on all platforms to work together. Facebook Page — With more than million members, this is the most popular social media platform. Email Marketing This is your 1 platform-building tool. Automated emails — A sequence of pre-written emails that are automatically sent from your email service provider as autoresponders to new newsletter subscribers.

Email list sign-up — Put a sign-up form on your website, add a sign-up link to your email signature, and invite people to sign up via social media. Custom template — Use a simple email template, so that people feel like they are getting a message directly from you instead of from your PR department. Podcasting Podcasting is currently exploding in popularity; more people than ever are tuning in.

Multimedia — Turn your book content into podcast episodes. Writer network — Help out your fellow writers by inviting them on as guests. Suggested Reading: How to Start a Podcast. Amazon Presence Amazon is the international book-selling giant. Book page — Think of this as a sales page instead of a product information page. Everything about it should be moving people closer to buying your book, including your: Book images Product description Endorsements and reviews Author page — Use this section to provide opportunities for your readers to connect with you outside of Amazon.

Book Trailer Creating a trailer for your book is all the rage now. Script — Think through how this video is going to be used to sell your book.

Talk about the value and benefits people will obtain from reading it. Production — Produce it yourself with a video camera or iPhone and iMovie, or hire a production crew to do it for you. Book Interior When someone buys your book, their natural next step should be to visit other parts of your online platform. Resources — Include links to additional resources throughout the book. The end of chapters are a great place for this.

Other books — At the end of each book, include promotions for your other titles. Bonus Book Content A book can only offer so much. Your book is just the start!

Bonus content can include: Chapter videos — Record videos of you introducing the content of each chapter of your book.

Offers for other books, products, and services — If people have purchased your book, they are much more likely to purchase other things from you as well.

Images — Such as artwork, photos, and illustrations. Incentive Structure Do you want to drive bulk sales—sales of multiple copies of your book? Joint venture launches, book clubs, product sponsorships, and digital products are four great places to start: Joint venture launch — Partner with another author or expert to promote your book and their products together.

Book clubs — Provide discussion questions, or even offer to Skype in and talk directly with the group. Product sponsorships — Invite companies to give away products to your book buyers in exchange for promotion of their product. Digital products — Provide free downloads of ebooks and other digital products to your book buyers. Media Outreach Campaign Media coverage, both large and small, can play a huge role in selling books.

Make sure you are focused on providing fantastic and exclusive content, and not only on pitching your book: Media list — Create your list of media outlets and find potential contact information. List of pitches and angles — Create several ways to present your book and your expertise—create several different pitches from different angles, to appeal to different media outlets. Email templates for outreach — Write templated emails that you can customize and use multiple times, to reach out to similar media outlets.

Spreadsheet for tracking — Keep track of every media outlet, contact name, date contacted, response, etc. Paid Advertising Though it can often be a double-edged sword, paid advertising can be a useful way to connect with new readers. Offline Advertising — Offers a wide range of possibilities, from direct mail to magazine advertisements. Most are a waste of money, so tread carefully.

Suggested Reads The Experimental Mindset. In-Person Book Tour Getting out and meeting readers can be a great way to build those lasting connections. Choose the right locations for events — Only consider towns where you know you can draw a crowd, and locations that are perfect for your readers. Make connections and set dates — Get date confirmations, and coordinate with the venue to ensure they are ready for your event.

In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan.

Get BOOK. The 1-Page Marketing Plan. Marketing is critical to the success of your business. But too many people just wing it and commit random acts of marketing. Is that you? Are you confused about. Summary and Analysis of the 1-Page Marketing Plan. Author : Allan Dib. Publisher : Page Two. Rating : 4. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.

In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth.

In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones.